What Posts on LeoParente / PDCA Will Be About

The Business of Automotive and Motorsport.

How the commercial side of each industry influences the products AND the passions. How and why things happen in both industries -

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  • The Deals
  • The Financials
  • The Marketing
  • The People
  • The Partnerships
  • The Processes

Sounds boring? Sounds too Biz School?

Trust me, you’ll be intrigued by the backstories. AND the stories WILL still speak to the cars and the action. I’ll show you.

So, we’ll talk more in 2016?......

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